【 08.7.11单位danwei】西方广告业和西方媒体一样糟吗？
[url=http://www.danwei.org/2008/07/11/chinaabuse.php][img=160,226]http://www.danwei.org/2008/07/11/chinaabuse-thumb-160x226.jpg[/img][/url][b]Western ad industry as bad as Western media?[/b]
A series of outdoor ads are circulating on China's Internet forums and may have the potential to cause a new round of anti-Western prejudice and conspiracy theories. Is the "Western advertising industry" is going to follow the "Western media" to become the next target of protest and boycott? (See [url=http://www.anti-cnn.com/forum/cn/redirect.php?tid=79297&goto=lastpost]this post[/url](Chinese) on Anti-CNN.com for example, it's titled ' Amnesty International commissions multinational company to concoct advertisements about China mistreating prisoners'.
The ads are allegedly designed by TBWA's Paris offices for Amnesty International. The slogan in the ads is “After the Olympic Games, the fight for human rights must go on.”
[url=http://www.danwei.org/AIarchery1.php][img=230,150]http://www.danwei.org/assets_c/2008/07/AIarchery-thumb-230x150.jpg[/img][/url]
It is said that this series won a bronze medal in this year's Cannes Advertising Festival, but your correspondent could not confirm this from the Internet.
Interestingly, TBWA is also the ad agency behind another series of Olympic-themed ads of a different type for Adidas. You can see them on [url=http://www.virtual-china.org/2008/04/10/olympic-ad-of-the-day-tbwa/]Virtual China[/url]. They are unlikely to hurt the feelings of the Chinese people.
[b]Update[/b] (by Jeremy Goldkorn):
[url=http://www.danwei.org/2008/07/11/tbwaadidas.php][img=220,165]http://www.danwei.org/2008/07/11/tbwaadidas-thumb-220x165.gif[/img][/url]
Also by TBWA; more information at [url=http://www.virtual-china.org/2008/04/10/olympic-ad-of-the-day-tbwa]Virtual China[/url]
Some commenters are questioning the source of these advertisements.A site called Ads of the World has a web page about the series of ads: [url=http://adsoftheworld.com/media/print/amnesty_international_swimming]Amnesty - Swimming[/url]. The page identifies the client as Amnesty International, and states:
[indent]Advertising Agency: TBWA\Paris, France
[/indent]And the plot gets thicker: An anonymous commenter to this Danwei post (see comments below) announces:
[indent]Amnesty International would like to make clear that it was not involved in the dissemination of a series of images that have been circulating on the web in relation to the Beijing Olympics. Amnesty International's global website address is [url=http://www.amnesty.org]www.amnesty.org[/url]
[/indent]Links and Sources
[list][*]International Herald Leader via QQ (Chinese): [url=http://news.qq.com/a/20080710/002378.htm]Amnesty fabricated ads accusing China of prisoner abuse[/url][*]Anti-CNN.com (Chinese): [url=http://www.anti-cnn.com/forum/cn/redirect.php?tid=79162&goto=lastpost]Amnesty International uses multinational ad agency to concoct prisoner abuse ads[/url][/list]
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【链接】
[url=http://www.danwei.org/advertising_and_marketing/amnesty_internationals_ad_a_se.php]http://www.danwei.org/advertising_and_marketing/amnesty_internationals_ad_a_se.php[/url]
西方广告业和西方媒体一样糟吗？
一系列户外广告正在中国的互联网上流传，极有可能造成新一轮的反西方偏见和阴谋理论的浪潮。会不会“西方广告业”跟随“西方媒体” ，成为下一个抗议和抵制的对象？例如这个在anti-CNN论坛上的帖子（中文），标题为" [url=http://www.anti-cnn.com/forum/cn/redirect.php?tid=79162&goto=lastpost]大赦国际委托跨国公司捏造中国虐囚广告[/url]"。广告据称由TBWA的巴黎办事处为大赦国际制作 。在广告里头的口号是“奥运之后， 人权斗争必须继续下去” 。据说这一系列广告在今年的戛纳广告节赢得了铜牌，但您的记者却无法在互联网上证实(这一新闻)。有趣的是，TBWA 也是为阿迪达斯制作的另一系列以奥运为主题的不同类型的广告的代理。你可以在"[url=http://www.virtual-china.org/2008/04/10/olympic-ad-of-the-day-tbwa/]虚拟中国"[/url]看到他们。他们不大可能伤害了中国人民的感情。
来自Jeremy Goldkorn的更新:
一些留言质疑这些广告的来源。一个叫做"世界的广告"的网站上的一个网页有这一系列广告：[url=http://adsoftheworld.com/media/print/amnesty_international_swimming]大赦-游泳[/url]。该网页指明客户为"大赦国际"，并且写着:
广告公司: TBWA巴黎，法国
接着阴谋的味道变得更重，一个无名氏在单位网站上头宣布：" 大赦国际声明: 没有参与散布在网络上流传的一系列有关北京奥运的图像。大赦国际l的全球网址是[url=http://www.amnesty.org]www.amnesty.org[/url]"
链接和来源:
*国际先驱导报/腾讯网（中文） ：[url=http://news.qq.com/a/20080710/002378.htm]大赦国际委托跨国公司捏造中国虐囚广告[/url]
*anti-cnn.com （中文） ：[url=http://www.anti-cnn.com/forum/cn/redirect.php?tid=79162&goto=lastpost]大赦国际委托跨国公司捏造中国虐囚广告[/url] 西方的广告估计和西方的媒体差不多糟。
香港飞福州航班遇强气流
*** 作者被禁止或删除 内容自动屏蔽 *** Also by TBWA; more information at Virtual China最后那则广告..是在中国播出的.一般不会在终归播那样的广告吧
是不是误会呢?
难道电视台也答应播吗?
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