一个中国人致TBWA France 的一封信！（英文）
[size=3][font=Arial][size=11pt]F Shi至TBWA France的一封信：[/size][/font][/size][size=3][font=Arial][/font][/size][size=3][font=Arial][size=11pt]
Dear TBWA France,
When reviewing an ad, we often ask a question firstly: who is the targetaudience and what is the ad objective? From this ad, it seems the target audience would be the Chinese people, because they are the direct beneficial from improvement of human rights, and they stand at the frontier pursuing human rights from their government. But why most Chinese who gave their comments here abused you? Are they ambassadors of Chinese government? No, they are ordinary Chinese advertising people. adsoftheworld.com is not popular in China, advertising people are the frequent visitors here. It is very ironic that the President of France becomes the most unwelcome by Chinese people, after he announced that he took care about the situation of human rights in China, and he would always stand with Chinese people. You do the same thing as him.You may argue that Chinese people are not your targets, you may target people from other countries. Come on ! It is more ironic than your president if you think so. How can you imagine to improve the human rights in China without the support of Chinese people? So this campaign has unclear objective with ambiguous definition of target audience.
May I admire you for your courage and conscience from such a Quixote-likead? No, he is a knight, but you are not. In China, advertising people make advertisement based on facts, but you are not! In China,advertising people make advertisement with full sense of social responsibility and basic human moral, but you are not! In China,advertising people are pursing the independent individuality and freedom from political fetter, but you are not!
Let me tell you the facts. China has improved a lot in its human rights record. I was ever a protest demonstration organizer at Tiananmen Square when I was a young student in 1989. At least 10 years ago, I don’t dare to say that. But now I feel free to talk it, because I am not afraid being punished.According to the current Chinese laws, if any police treats his prisoner like what you demo in your ad, he will be seriously punished.
Let me tell you the social responsibility. Advertisement must be on a basis of truth. You may argue that it is not the news report, but creative concept and art executions which show your attitude. But your ad is lack of basic facts in China, while with an impact art execution. Have you really the ability to distinguish the difference between the reality of the news journal and the art execution? Do you confident that the people have the ability to well tell the difference? If not either, you are misleading the people.
Let me tell you the independence and freedom of thinking. Advertising is neither a tool of politics, nor an attachment of any dirty political purpose. But now looking at yourself, you will find you are echoing so much with your president and many clownery politicians in France!
Before I reviewed this ad, I am not sure I am a strong supporter to the Chinese government. But after reviewing it, I am definitely an opposer against any criticism to China and its government in such way.
Lastly,how can we measure your ad? Is it successful? Is it impact enough to arouse action? Yes, you may have successfully provoked Chinese people and pushed them to your opposite. In this meaning, you are successful.Besides that, this ad could only excite your creative director, your art director and art buyer, and the judges committee of the ad awards.In China, the advertising people call this self-satisfied ad as “Fei Ji Ad”. In China we call “Hit Fei Ji” as **ing. At most your ad is a“show in” ad. “SHOW IN” is a Chinese pronunciation, please follow me and speak aloud: SHOW IN. Yes, correct, “SHOW IN” in Chinese means masturbation. I am so astonished with this collectively produced masturbation ad. I am so sad for the degeneration of modern French artsand cultures. I always bear in mind many your glorious ancestors in arts and cultures, but the only persons I know in your current France are the president of France, and the Mayor of Paris. Do you admire the two? I believe neither you nor I!
So please do something which let your Chinese craft brothers admire you, not depreciate you.
If you are not quite sure or in line with me, please refer to your TBWA colleagues in Beijing, Shanghai, Guangzhou or Hongkong offices. You could ask their opinion about your ad. I believe they will share the same with me. And of course, you could also ask them, what is SHOW IN?
Best,
F Shi
[url=http://www.madisonboom.com/article.asp?id=3507]http://www.madisonboom.com/article.asp?id=3507[/url]
[/size][/font][/size] 让那些家伙在自己国家show in吧
他们Show in哦，我们干嘛关心他们show in啊
只要在心中给这家公司打个X就好了 如果他们没有任何有诚意地弥补, 而VISA选择他们的话, 我马上把的VISA卡销户
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